Multiple reports point to Apple unveiling iPhone 17, 17 Air, 17 Pro, and 17 Pro Max on September 9, 2025. In India, pre-orders are expected September 12 and open sales on September 19. Prices are tipped to rise by around $50 on the Pro models, with India pricing for the 17 Pro Max expected ~₹1,64,999. Expect a redesigned camera bar, A19 Pro chip, bigger battery (esp. on Pro Max), and AI-forward features on iOS 26. Older models—especially iPhone 15 Pro Max—are likely to see meaningful price cuts once the 17 Pro Max lands.
Launch Schedule & India Availability
| Stage | Date | Details |
|---|---|---|
| Global Launch | September 9, 2025 | Product unveiling during “Awe Dropping” event |
| Pre-orders | September 12, 2025 | Expected start globally and in India |
| Official Sale | September 19, 2025 | General availability worldwide and in India |
iPhone 17 Lineup: Models & Design Tweaks
Apple’s 2025 iPhone lineup will include four variants:
- iPhone 17 (standard)
- iPhone 17 Air (brand new ultra-slim model replacing “Plus”)
- iPhone 17 Pro
- iPhone 17 Pro Max
Notable design and technical refinements are expected across the range:
- iPhone 17 Air: Remarkably thin—estimated at just 5.5 mm—with a 6.6-inch display.
- Pro Models:
- Shift from titanium to an aluminum-and-glass body for lighter durability.
- Redesigned, horizontally aligned camera bump (a unified bar).
- Fresh color options like Orange, Navy, and Sky Blue.
These dates are based on current reporting and can change with Apple’s official announcement.
Expected prices
- US (rumoured): Pro models may see a $50 hike this year—iPhone 17 Pro from $1,049; 17 Pro Max from $1,249.
- India (rumoured):
- iPhone 17: ~â‚ą89,990
- iPhone 17 Air: ~â‚ą99,990
- iPhone 17 Pro: ~â‚ą1,34,990
- iPhone 17 Pro Max: ~â‚ą1,64,999
(Model-wise India pricing is speculative but widely reported in this ballpark.)
Why the uptick? Reports attribute the rise to higher input costs, including tariff pressures on components, though Apple hasn’t confirmed specific reasons.
Headline upgrades to expect
A bold new look
- Horizontal camera bar replacing the classic square island—spanning much of the back.
- Materials and finish: Reports suggest a move away from full titanium toward glass + aluminium, alongside fresh colours including a fiery orange.
Displays
- Sizes hold steady at ~6.3″ (Pro) and ~6.8″ (Pro Max) with 120Hz; an anti-reflective front glass coating is tipped to reduce glare. A slightly smaller Dynamic Island has also been rumoured.
Cameras
- Front camera: Jump to 24MP for sharper selfies and better 2x crops.
- Telephoto: A move to 48MP telephoto on Pro models has been floated; some reports discuss higher effective zoom, but leak details differ.
Performance & cooling
- Chipset: A19 Pro (TSMC 3nm) + 12GB RAM on Pro models for smoother multitasking and Apple Intelligence features in iOS 26.
- Thermals: Rumours of vapour-chamber cooling for sustained performance under heavy loads.
Battery & charging
- iPhone 17 Pro Max: Tipped to get ~5,000 mAh battery.
- Charging: Talk of 45W wired, 25W wireless, and reverse wireless charging (around 7.5W)—a first for iPhone if it ships.
The full lineup (what each model is aiming for)
- iPhone 17: Core flagship experience with A19, 120Hz, and upgraded cameras.
- iPhone 17 Air: The newcomer—thinnest, most portable iPhone in the range, designed for people who value slim, light hardware.
- iPhone 17 Pro: All the Pro upgrades in a smaller body; expect the redesigned camera bar, A19 Pro, and advanced thermals.
- iPhone 17 Pro Max: The everything phone—largest display (around 6.8–6.9″), biggest battery, and the complete camera stack.
India firsts: production and availability
Reports say all four iPhone 17 models—including the Pro variants—are being produced in India at facilities such as Tata’s Hosur plant and Foxconn’s Bengaluru unit. That should help early availability and faster ramp-ups locally.
Should you wait or buy an older iPhone now?
If you’re eyeing deals, iPhone 15 Pro Max pricing in India has already dipped online and is expected to fall further once 17 Pro Max sales begin. If you want the latest design and battery gains (especially on Pro Max), waiting makes sense; if you want flagship performance for less, the 15 Pro Max could become a bargain.
Quick FAQ
When is the iPhone 17 launch?
September 9, 2025 (global reveal expected). India pre-orders September 12, sales September 19—based on current reporting.
How much will iPhone 17 Pro/Pro Max cost?
Leaks point to a $50 increase: $1,049 (Pro) and $1,249 (Pro Max) in the US. India numbers floating around place Pro Max near â‚ą1.65 lakh.
What’s new on cameras?
A 24MP selfie camera and a 48MP telephoto on Pro models are widely rumoured, paired with the new horizontal camera bar. Zoom specifics vary across leaks.
Any AI features?
Yes—Apple Intelligence features tied to iOS 26, powered by A19 Pro and (reportedly) 12GB RAM on the Pros.
What is iPhone 17 Air?
A thinner, lighter variant aimed at portability—slotted between the standard and Pro models.
